About the Book | p. vii |
Acknowledgements | p. viii |
Publication Notes | p. ix |
Preface to the Second Edition | p. x |
Why do writers write? | p. 1 |
Why self-publish? | p. 4 |
Electronic publishing | p. 8 |
Print on demand | p. 14 |
Finding the perfect balance | p. 18 |
Multipurposing | p. 29 |
The Poynter promotion plan | p. 31 |
Online promotion | p. 40 |
Promoting to the buyer/reader | p. 48 |
Bookstores and libraries | p. 57 |
National wholesalers | p. 79 |
Regional wholesalers | p. 87 |
Traditional markets: Libraries | p. 103 |
Traditional markets: Subsidiary rights | p. 119 |
Non-traditional markets | p. 131 |
Final notes | p. 169 |
About the Authors | p. 173 |
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