
Principles of General Management : The Art and Science of Getting Results Across Organizational Boundaries
by John L. Colley, Jr., Jacqueline L. Doyle, Robert D. Hardie, George W. Logan, andWallace StettiniusBuy New
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Summary
Author Biography
Table of Contents
Introduction to general management | |
General management in economic context | p. 3 |
General management in organizational context | p. 15 |
The roles and tasks of the general manager | p. 40 |
The general management process : planning | |
The efficacy of strategic management | p. 64 |
The strategic management process | p. 85 |
Fundamentals of strategy formulation | p. 110 |
The strategic plan : purpose, direction, and goals | p. 137 |
The business plan : scale and resources | p. 151 |
The annual plan : anticipated actions | p. 175 |
Analytical concepts for the general manager | |
The business model | p. 194 |
The relationship between cash flow and growth | p. 207 |
Product, marketing, and pricing strategies | p. 215 |
Relating productivity and firm growth | p. 224 |
Residual income, EVA, and corporate capital charges | p. 247 |
The allocation (redeployment) of capital (cash) | p. 262 |
Share repurchases | p. 275 |
General managers taking action | |
Making effective decisions | p. 289 |
Organizing and aligning | p. 309 |
Staffing | p. 323 |
Integrating | p. 346 |
Executing | p. 361 |
In summation | |
Controlling and reporting | p. 377 |
Learning and innovation | p. 390 |
Public relations and advocacy | p. 403 |
Reflections on general management | p. 415 |
Table of Contents provided by Blackwell. All Rights Reserved. |
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