Power Referrals: The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You
by Sittig-Rolf, AndreaEdition: 1st
Format: Paperback
Pub. Date: 2008-09-26
Publisher(s): McGraw-Hill Education
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Summary
Create an army of ambassadors who take referral marketing to the next level .Power Referralsshows readers how to turn referral givers into ambassadors who actually do the selling for them. Sales guru Andrea Sittig-Rolf teaches her Ambassador Method, a step-by-step, practical yet innovative way to win and empower ambassadors to develop new business. .Drawing upon insightful interviews with well-known sales and motivational leaders, this breakthrough guide helps readers create valuable relationships and use the unique networking technique ?Unsell,? to close more business than they ever dreamed. .?Follow [Sittig-Rolf ?s] strategies and you'll soon find both your personal and business lives increasing exponentially.??Tom Hopkins, author ofHow to Master the Art of Selling .
Author Biography
Andrea Sittig-Rolf is founder and president of Sittig Incorporated, a sales training and consulting organization..
Table of Contents
| Preface | p. ix |
| Acknowledgments | p. xiii |
| ACT: Acquire, Cultivate, Teach | p. 1 |
| Mindset | p. 29 |
| Developing Ambassadors at Your Accounts | p. 45 |
| Vertical Markets | p. 63 |
| Channels | p. 75 |
| Social Currency | p. 95 |
| Self-Promotion | p. 115 |
| Winning Ambassadors in the Press | p. 135 |
| Leveraging Ambassadors to Close Business | p. 147 |
| Index | p. 155 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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