Message Matters
by Leet, Rebecca K.Format: Paperback
Pub. Date: 2007-08-20
Publisher(s): Fieldstone Alliance
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Summary
Message Matters tells nonprofits why to adopt the framework of strategic message development and how to apply the methodology so they connect more successfully with their target audiences and compel these audiences to action.
Author Biography
REBECCA K. LEET is principal of Rebecca Leet & Associates, which helps organizations think before they speak and speak so that others listen. She has provided strategic counsel to nonprofits since 1985, often serving organizations that are undertaking a process for the first time. For example, she developed the first strategic plan for Friends of the Earth, the first strategic marketing plan for the American Lung Association, and the first strategic communications plan for ZERO TO THREE. Prior to starting her firm, Rebecca was a congressional reporter for the Washington Star, director of news information for ABC News/Washington, press secretary to former U.S. Senator Lowell Weicker, and vice president of communications for the Wilderness Society.
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