Management : An Introduction

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Edition: 2nd
Format: Hardcover
Pub. Date: 2002-12-01
Publisher(s): Trans-Atlantic Pubns
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Table of Contents

An Introduction to Management
Part case - The Body Shop
Managing in organisations - Chem-Tec
Evolution of ideas on management - Robert Owen
The Environment of Management
Part case - BP Amoco
Analysing the business environment - PowerGen
The international dimension of management - Lufthansa
Corporate social responsibility - Ford Pinto
Planning
Part case - The Virgin Group
Corporate strategy - Scottish Homes
Marketing and competitive positioning - The Millenium Dome
Organizing
Part case - Royal Bank of Scotland
Organization structure and culture - ABB
Human resource management - BMW
The developing organization - Oticon
Managing change - The environment agency
Leading
Part case - W.L.Gore and Associates
Influence and power - Digital Europe
Motivation - The Benefits Agency
Communication - Ebank
Teams - Quintiles
Controlling
Part case - Kwik-Fit
Finance and budgetary control - Siemens
Managing operations and quality - Benetton
Managing information systems - Boeing
Table of Contents provided by Publisher. All Rights Reserved.

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