Google Adwords Insider
by Leung, SimonFormat: Paperback
Pub. Date: 2010-06-15
Publisher(s): Morgan James Pub
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Summary
Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the worldrs"s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
Author Biography
Simon Leung is an Internet entrepreneur, International speaker, published author, as well as a marketing cosultant, coach and mentor. You can visit and connect with the author online at www.SimonLeung.com.
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