Ethics in Public Relations : Responsible Advocacy,9781412917971

Ethics in Public Relations : Responsible Advocacy

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ISBN13: 9781412917971
ISBN10: 1412917972
Format: Hardcover
Pub. Date: 2006-05-12
Publisher(s): Sage Publications, Inc
List Price: $126.00

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Summary

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Table of Contents

Acknowledgments vii
Introduction: Toward a Definitional Framework for Responsible Advocacy ix
Kathy Fitzpatrick and Carolyn Bronstein
Chapter 1. Baselines for Ethical Advocacy in the "Marketplace of Ideas" 1(18)
Kathy Fitzpatrick
Chapter 2. Responsibility and Accountability 19(20)
Thomas H. Bivins
Chapter 3. The Ethics of Communicating With and About Difference in a Changing Society 39(14)
Larissa A. Grunig and Elizabeth L. Toth
Chapter 4. Negotiating Relationships With Activist Publics 53(18)
Linda Hon
Chapter 5. Responsible Advocacy for Nonprofit Organizations 71(18)
Carolyn Bronstein
Chapter 6. Truth and Transparency 89(18)
Karla K. Gower
Chapter 7. Responsible Online Communication 107(24)
Kirk Hallahan
Chapter 8. Responsible Advocacy Through Strategic Risk Communication 131(24)
Michael J. Palenchar and Robert L. Heath
Chapter 9. The Ethics of Public Diplomacy 155(16)
Philip Seib
Chapter 10. Advocacy Across Borders 171(20)
Donald K. Wright
Chapter Notes 191(36)
Index 227(10)
About the Contributors 237

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