E-Commerce Essentials with Microsoft FrontPage Version 2002

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Format: Paperback
Pub. Date: 2001-08-25
Publisher(s): Microsoft Pr
List Price: $24.99

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Summary

In the United States alone, more than four million small businesses are expected to get online with a Web site in the next four years. But small businesses and home-based businesses often find it unnecessarily daunting to get an e-commerce site up and running. E-COMMERCE SOLUTIONS WITH MICROSOFT FRONTPAGE VERSION 2002 and the Microsoft FrontPage version 2002 Web site creation and management tool work together to meet this all-too-common challenge. This book focuses on FrontPage version 2002 features that are specifically geared to the needs of the small or home-based business that is trying to set up a credible e-commerce site. FrontPage Version 2002 gives businesses like these the tools they need to create valuable e-commerce site features such as feedback forms, a workable customer-support infrastructure, and a visitor registration and tracking system. This book shows how best to use these tools-including the latest FrontPage features-to create an approachable, professional-quality e-commerce solution. The book also shows how easy it is to use FrontPage Version 2002 in concert with other Office XP software applications, third-party applications, and business-advice sites such as the Microsoft bCentral(tm) small business portal to create an elegant, accessible e-commerce site.

Table of Contents

Dedication x
Acknowledgements x
Introduction xi
Part 1 Taking It to the Web!
Getting Your Business Online
1(20)
What Do You Want Your Site To Do?
3(13)
Why Do You Want To Sell Online?
5(3)
What Do You Want To Sell?
8(2)
Decide How to Reach Your Customers
10(2)
Let Your Customer Drive Your Content
12(4)
How Two Successful Online Businesses Use FrontPage
16(5)
Striking Out on a New Path
16(2)
Exploring New Horizons in Health and Spirituality
18(3)
Getting to Know Your Online Customers
21(16)
Understanding Those Fickle, Hurried, Skeptical Online Shoppers
22(1)
Research Likely Customers Online
23(1)
Who Are Your Online Competitors?
23(3)
Learning About Your Customers by Eavesdropping
24(2)
What Do Your Customers Need?
26(4)
``Make me feel welcome.''
26(1)
``Make purchasing a no-brainer.''
27(1)
``Make me feel safe about shopping here.''
27(1)
``Give me a reason to buy from you.''
28(1)
Reviewing What You've Learned
28(2)
Creating a Customer Profile
30(1)
How Do You Meet Your Customers' Needs?
31(6)
Making Your Customers Feel Welcome
32(3)
Buying the Easy Way
35(1)
The Extra Touch that Means So Much
36(1)
Keeping Your Customers' Information Private
37(12)
Mitigating the Risks of E-commerce
38(4)
Protecting Data
39(3)
Reassuring your Customer with a Privacy Policy
42(2)
Writing a Privacy Statement
43(1)
Encouraging Customers to Share Information
43(1)
Knowing your Responsibilities as a Credit Card Merchant
44(3)
Preventing Trouble by Knowing What Can Go Wrong
45(1)
Developing Best Practices for Credit Card Payment
46(1)
Keeping Directories Secure
47(2)
Assembling What You Need to Do Business Online
49(16)
Your Site Planning Checklist
49(3)
Setting up Your Infrastructure
52(9)
Getting a Good Domain Name
52(2)
Finding a Home for Your Web Site
54(7)
Connecting Your Office to the Internet
61(4)
Building an E-commerce Tool Kit
65(12)
Pushing the Web Envelope with FrontPage
65(2)
Gathering Web Site Development Tools
67(10)
Choosing the Right Computer
67(1)
Making and Managing Graphics
68(3)
Visiting Your Own Web Site
71(1)
Using Other Browsers
72(1)
Keeping in Touch with Mail and News
73(4)
Part 2 Making It All Happen
Blueprinting Your Online Store
77(30)
Designing Your Site's Structure
78(22)
Creating a Logical Page Flow
79(3)
Drawing a Site Map
82(4)
Jump-Starting Your Web: Wizards, Templates, and Themes
86(1)
Creating Your Core Pages with the Corporate Presence Wizard
87(4)
Customizing Your Business Site
91(9)
Other FrontPage Design Tools
100(7)
Selecting a Color Palette
100(2)
Getting Consistency with Shared Borders
102(2)
Modifying Pictures with the Pictures Toolbar
104(1)
Learning More About Web Design
105(2)
Adding Search and Navigation Links
107(20)
Refining Your Site Structure
108(9)
Looking at Your Navigation Links
108(5)
Adding and Deleting Pages
113(4)
Making Your Site Payment-Friendly
117(3)
Providing an Express Purchase Lane
118(1)
Avoiding Distractions and Dead-Ends
119(1)
Adding Search
120(5)
How FrontPage's Search Function Works
121(1)
Adding a Search Form to Any Page
122(2)
Customizing Search Results
124(1)
Adding a Site Map
125(2)
Streamlining Web Sales with an Online Catalog
127(28)
Designing an Effective Online Catalog
129(3)
Creating a Catalog with Microsoft bCentral Commerce Manager
132(23)
Choosing a Sales Channel
135(3)
Assembling What You Need to Get Started
138(1)
Installing the Commerce Manager Add-in
138(2)
Creating a Catalog with the E-commerce Wizard
140(13)
Adding to or Changing Your Catalog
153(2)
Accepting Online Payments
155(6)
Using bCentral to Process Credit Card Payments
156(5)
Managing Sales and Customer Contacts
161(14)
Responding to Incoming Orders
162(8)
Setting Up E-mail Notification
162(3)
Processing Incoming Orders
165(5)
Handling Returns
170(1)
Calculating Sales Tax
170(1)
Adding Shipping Rates
171(4)
Testing Your Site Before the Doors Open
175(12)
Taking Your Site for a Test Drive
176(5)
When Should You Test Your Site?
177(2)
Getting Help from FrontPage
179(2)
Testing on Multiple Browsers
181(6)
Testing with the Most Popular Browsers in Mind
182(2)
How Long Should You Test?
184(3)
Part 3 Open the Doors to Your Online Store
Attention-Grabbing Customer Come-Ons
187(14)
Finding Good Company
188(1)
Putting Billboards on the Web Highway
188(10)
Getting Your Site into Search Engines
189(4)
Exchanging Banner Ads
193(4)
Exchanging Links with Other Sites
197(1)
Enlisting Your Own Affiliates
198(1)
Reaching Customers with Direct E-mail
198(3)
Keeping Track of Your Customers
201(12)
Where Do They Go?
202(11)
Viewing Web Site Logs
202(3)
Adding a Hit Counter
205(2)
Reading Usage Reports
207(2)
Looking at Your Top 10 Lists
209(4)
Keeping the Customer Satisfied
213(12)
Adding Customer Support Pages
214(6)
Creating the Customer Support Area
214(2)
Customizing the Support Pages
216(4)
Adding bCentral Customer Manager to Your Site
220(5)
Tracking Orders
223(2)
Building a Customer Community
225(18)
Do Your Customers Need a Community Forum?
226(4)
What Do You Gain From a Community Forum?
228(1)
Organizing a Community Forum
228(2)
Setting Up a Discussion or Support Forum
230(13)
Making Your Forum a Success
232(2)
Publishing Your Files
234(1)
Adding a Discussion Forum
234(3)
Managing Your Discussion Group
237(1)
Setting Up a Mailing List
238(2)
Setting Up a Chat Area
240(3)
Keeping Your Content Fresh
243(14)
Doing a Regular Tune-Up
244(8)
Setting a Maintenance Schedule
246(1)
Updating Links
247(1)
Listening to Your Customers
248(2)
Update One Thing Per Day
250(2)
Borrowing Third-Party Content
252(5)
Adding Automatic Web Content
253(2)
Linking to Online News Services
255(2)
Managing Traffic, Outages, and Performance
257(8)
Why Monitor Your Web Site?
258(1)
Monitoring Web Site Performance
258(2)
Installing Site Monitoring Software
258(1)
Hiring a Monitoring Service
259(1)
Dealing with Web Site Outages
260(5)
Talking to Your Host
261(1)
Exploring Better Hosting Options
261(1)
If You Do Have to Move
262(3)
Adding New Features to Your E-commerce Site
265(14)
When to Redesign Your Site
266(2)
You're Overwhelmed by Success
266(1)
You Just Need a Makeover
267(1)
Strengthening Your Business Presence
268(1)
Joining a Business Community
269(1)
Becoming a bCentral Business Customer
269(1)
Taking Stock with a Database
269(7)
Adding a Spreadsheet to a Web Page
270(2)
Publishing an Excel File to Your Web Site
272(4)
Working with an Access Database
276(1)
Using Third-Party Resources
277(2)
Glossary 279(4)
Index 283(11)
About the Author 294

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