Dedication |
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Acknowledgements |
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Introduction |
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Part 1 Taking It to the Web! |
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Getting Your Business Online |
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1 | (20) |
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What Do You Want Your Site To Do? |
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3 | (13) |
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Why Do You Want To Sell Online? |
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5 | (3) |
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What Do You Want To Sell? |
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8 | (2) |
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Decide How to Reach Your Customers |
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10 | (2) |
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Let Your Customer Drive Your Content |
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12 | (4) |
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How Two Successful Online Businesses Use FrontPage |
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16 | (5) |
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Striking Out on a New Path |
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16 | (2) |
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Exploring New Horizons in Health and Spirituality |
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18 | (3) |
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Getting to Know Your Online Customers |
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21 | (16) |
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Understanding Those Fickle, Hurried, Skeptical Online Shoppers |
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22 | (1) |
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Research Likely Customers Online |
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23 | (1) |
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Who Are Your Online Competitors? |
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23 | (3) |
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Learning About Your Customers by Eavesdropping |
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24 | (2) |
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What Do Your Customers Need? |
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26 | (4) |
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``Make me feel welcome.'' |
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26 | (1) |
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``Make purchasing a no-brainer.'' |
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27 | (1) |
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``Make me feel safe about shopping here.'' |
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27 | (1) |
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``Give me a reason to buy from you.'' |
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28 | (1) |
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Reviewing What You've Learned |
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28 | (2) |
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Creating a Customer Profile |
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30 | (1) |
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How Do You Meet Your Customers' Needs? |
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31 | (6) |
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Making Your Customers Feel Welcome |
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32 | (3) |
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35 | (1) |
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The Extra Touch that Means So Much |
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36 | (1) |
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Keeping Your Customers' Information Private |
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37 | (12) |
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Mitigating the Risks of E-commerce |
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38 | (4) |
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39 | (3) |
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Reassuring your Customer with a Privacy Policy |
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42 | (2) |
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Writing a Privacy Statement |
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43 | (1) |
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Encouraging Customers to Share Information |
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43 | (1) |
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Knowing your Responsibilities as a Credit Card Merchant |
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44 | (3) |
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Preventing Trouble by Knowing What Can Go Wrong |
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45 | (1) |
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Developing Best Practices for Credit Card Payment |
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46 | (1) |
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Keeping Directories Secure |
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47 | (2) |
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Assembling What You Need to Do Business Online |
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49 | (16) |
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Your Site Planning Checklist |
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49 | (3) |
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Setting up Your Infrastructure |
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52 | (9) |
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Getting a Good Domain Name |
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52 | (2) |
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Finding a Home for Your Web Site |
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54 | (7) |
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Connecting Your Office to the Internet |
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61 | (4) |
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Building an E-commerce Tool Kit |
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65 | (12) |
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Pushing the Web Envelope with FrontPage |
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65 | (2) |
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Gathering Web Site Development Tools |
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67 | (10) |
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Choosing the Right Computer |
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67 | (1) |
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Making and Managing Graphics |
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68 | (3) |
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Visiting Your Own Web Site |
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71 | (1) |
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72 | (1) |
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Keeping in Touch with Mail and News |
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73 | (4) |
Part 2 Making It All Happen |
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Blueprinting Your Online Store |
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77 | (30) |
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Designing Your Site's Structure |
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78 | (22) |
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Creating a Logical Page Flow |
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79 | (3) |
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82 | (4) |
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Jump-Starting Your Web: Wizards, Templates, and Themes |
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86 | (1) |
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Creating Your Core Pages with the Corporate Presence Wizard |
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87 | (4) |
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Customizing Your Business Site |
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91 | (9) |
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Other FrontPage Design Tools |
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100 | (7) |
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Selecting a Color Palette |
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100 | (2) |
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Getting Consistency with Shared Borders |
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102 | (2) |
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Modifying Pictures with the Pictures Toolbar |
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104 | (1) |
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Learning More About Web Design |
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105 | (2) |
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Adding Search and Navigation Links |
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107 | (20) |
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Refining Your Site Structure |
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108 | (9) |
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Looking at Your Navigation Links |
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108 | (5) |
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Adding and Deleting Pages |
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113 | (4) |
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Making Your Site Payment-Friendly |
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117 | (3) |
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Providing an Express Purchase Lane |
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118 | (1) |
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Avoiding Distractions and Dead-Ends |
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119 | (1) |
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120 | (5) |
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How FrontPage's Search Function Works |
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121 | (1) |
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Adding a Search Form to Any Page |
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122 | (2) |
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Customizing Search Results |
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124 | (1) |
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125 | (2) |
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Streamlining Web Sales with an Online Catalog |
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127 | (28) |
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Designing an Effective Online Catalog |
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129 | (3) |
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Creating a Catalog with Microsoft bCentral Commerce Manager |
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132 | (23) |
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135 | (3) |
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Assembling What You Need to Get Started |
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138 | (1) |
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Installing the Commerce Manager Add-in |
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138 | (2) |
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Creating a Catalog with the E-commerce Wizard |
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140 | (13) |
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Adding to or Changing Your Catalog |
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153 | (2) |
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Accepting Online Payments |
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155 | (6) |
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Using bCentral to Process Credit Card Payments |
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156 | (5) |
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Managing Sales and Customer Contacts |
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161 | (14) |
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Responding to Incoming Orders |
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162 | (8) |
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Setting Up E-mail Notification |
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162 | (3) |
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Processing Incoming Orders |
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165 | (5) |
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170 | (1) |
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170 | (1) |
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171 | (4) |
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Testing Your Site Before the Doors Open |
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175 | (12) |
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Taking Your Site for a Test Drive |
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176 | (5) |
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When Should You Test Your Site? |
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177 | (2) |
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Getting Help from FrontPage |
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179 | (2) |
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Testing on Multiple Browsers |
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181 | (6) |
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Testing with the Most Popular Browsers in Mind |
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182 | (2) |
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How Long Should You Test? |
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184 | (3) |
Part 3 Open the Doors to Your Online Store |
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Attention-Grabbing Customer Come-Ons |
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187 | (14) |
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188 | (1) |
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Putting Billboards on the Web Highway |
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188 | (10) |
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Getting Your Site into Search Engines |
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189 | (4) |
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193 | (4) |
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Exchanging Links with Other Sites |
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197 | (1) |
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Enlisting Your Own Affiliates |
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198 | (1) |
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Reaching Customers with Direct E-mail |
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198 | (3) |
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Keeping Track of Your Customers |
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201 | (12) |
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202 | (11) |
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202 | (3) |
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205 | (2) |
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207 | (2) |
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Looking at Your Top 10 Lists |
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209 | (4) |
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Keeping the Customer Satisfied |
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213 | (12) |
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Adding Customer Support Pages |
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214 | (6) |
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Creating the Customer Support Area |
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214 | (2) |
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Customizing the Support Pages |
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216 | (4) |
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Adding bCentral Customer Manager to Your Site |
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220 | (5) |
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223 | (2) |
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Building a Customer Community |
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225 | (18) |
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Do Your Customers Need a Community Forum? |
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226 | (4) |
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What Do You Gain From a Community Forum? |
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228 | (1) |
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Organizing a Community Forum |
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228 | (2) |
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Setting Up a Discussion or Support Forum |
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230 | (13) |
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Making Your Forum a Success |
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232 | (2) |
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234 | (1) |
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Adding a Discussion Forum |
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234 | (3) |
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Managing Your Discussion Group |
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237 | (1) |
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Setting Up a Mailing List |
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238 | (2) |
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240 | (3) |
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Keeping Your Content Fresh |
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243 | (14) |
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244 | (8) |
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Setting a Maintenance Schedule |
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246 | (1) |
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247 | (1) |
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Listening to Your Customers |
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248 | (2) |
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250 | (2) |
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Borrowing Third-Party Content |
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252 | (5) |
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Adding Automatic Web Content |
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253 | (2) |
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Linking to Online News Services |
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255 | (2) |
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Managing Traffic, Outages, and Performance |
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257 | (8) |
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Why Monitor Your Web Site? |
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258 | (1) |
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Monitoring Web Site Performance |
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258 | (2) |
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Installing Site Monitoring Software |
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258 | (1) |
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Hiring a Monitoring Service |
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259 | (1) |
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Dealing with Web Site Outages |
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260 | (5) |
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261 | (1) |
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Exploring Better Hosting Options |
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261 | (1) |
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262 | (3) |
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Adding New Features to Your E-commerce Site |
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265 | (14) |
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When to Redesign Your Site |
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266 | (2) |
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You're Overwhelmed by Success |
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266 | (1) |
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267 | (1) |
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Strengthening Your Business Presence |
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268 | (1) |
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Joining a Business Community |
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269 | (1) |
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Becoming a bCentral Business Customer |
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269 | (1) |
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Taking Stock with a Database |
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269 | (7) |
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Adding a Spreadsheet to a Web Page |
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270 | (2) |
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Publishing an Excel File to Your Web Site |
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272 | (4) |
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Working with an Access Database |
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276 | (1) |
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Using Third-Party Resources |
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277 | (2) |
Glossary |
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279 | (4) |
Index |
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283 | (11) |
About the Author |
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294 | |